“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.” ― Sun Tzu, The Art of War
If you find yourself having difficulty identifying with the quote above, try re-reading it with the understanding that you and your organization are the target.
Cyber warfare is an asymmetric challenge in which the advisory holds almost all of the cards. There are an endless variety of methods by which those wishing to compromise your systems can attempt to do so, however we are quickly gaining ground in the fight through hard earned knowledge and have begun to lay down best practices which when applied and enforced can significantly lower the avenues of approach to your sensitive data, intellectual property or financial assets.