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Thursday, February 23, 2012

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Mike

I am not sure that businesses are concerned about being tarred by the ire of Anonymous. The risk of data loss was made clear by the issues with Sony last year, being singled out by Anonymous doesn't mean that you are a bad person since they joined with lulzsec. What it does mean is that you were low hanging fruit. The image that Anonymous likes to put out there, of a group of super hackers that can do as they wish blunts the point of their campaign against poor security. Companies can point to the evil hackers as easily as they can point to an earthquake when explaining an incident to their customers. Things seem to have very little impact on brand value already, as companies have worked out better ways of dealing with the occurrence.

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